// For indie founders and small product teams

People land on your product.
Almost none of them stay.

I talk to a lot of founders who have this exact situation. They built something real, figured out a way to get traffic, and then nothing moves. People arrive, explore a bit, and then leave. Trials expire and nobody upgrades.

Most of the time the product is not the issue. The problem is somewhere in those first minutes, that gap between arriving and actually getting it. I help you find where that gap is, close it, and then build a simple system to bring the right people in consistently.

Book a free 20-min callWe look at your product together. No pitch.
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// What I keep hearing

The product is fine.
The conversion isn't.

Every week I talk to founders who are stuck in the same spot. They have real traffic coming in. The product does what it says. But the conversion is flat, and every fix they try just moves the problem around without solving it.

01

People come in but nothing clicks

They land, click around for a few minutes, then leave. Not because the product is bad, but because those first minutes don't show them clearly why it matters for them specifically.

02

The product needs too much explaining

You end up on calls walking people through the same flows, writing the same onboarding emails, answering the same questions every time. The product should be doing most of this work by itself.

03

You are the distribution system

When you stop posting, the pipeline goes quiet. When you take a week off, leads drop. Everything depends on you showing up every day, and that does not scale.

04

You know something is off, you just can't find it

The numbers are not terrible but they are not good either. You test new headlines, change the pricing, tweak the onboarding. Things shift a little, then go back to flat.

Antonio Furioso
// About me

I learned this
by being stuck in it.

I'm Antonio. I build products, and for a long time I was in this exact situation.

No marketing team. No budget. Just me, a product I believed in, and a spreadsheet showing flat numbers week after week.

I kept trying to get more traffic because I thought that was the problem. It wasn't. The problem was what happened after people arrived. Once I understood that, things started to move.

That experience is what I bring into this work now.

€13k from a niche productBuilt and sold using YouTube and SEO. No ads, no outreach.
First PM at ProAIWorked on product and growth while the company scaled to €500k revenue.
15k monthly readersBuilt through consistent content and real distribution, not tricks.
Builder firstI ship my own products. I know what founders are actually dealing with.
// How I help

We work on it
together.

90 days. I work directly with you on the product, the conversion, and the distribution. Not advice you have to figure out how to apply. We actually do the work together.

Done with you
90 days
  • We go through your product together and find what is breaking
  • I work directly on your positioning and messaging
  • We fix the key pages and onboarding flow
  • I help you build a simple system to bring the right people in
  • Weekly check-ins and direct async access
Book a call
// Process

We keep it simple.

01

We look at your product

I ask questions, we go through your flow together, and we find where people are dropping and why it's happening.

02

We fix what actually matters

Positioning, onboarding, key pages. The parts that directly affect whether someone stays or leaves after arriving.

03

We build distribution on top

Once the conversion works, we add a simple system to bring the right people in. Now the traffic you get actually does something.

// If this sounds familiar

Let's take a look
together.

20 minutes. We go through your product. You leave with a clear picture of what's breaking, even if we don't end up working together.

Book a free call →