Who is writing
How do you know?

My name is Antonio, I'm from Italy and live in Poland. I'm 29 yo and I started writing online with my first blog before the AI era, in 2017. So after 8+ years of experience online, I know one or two things :).
You see my first blog, reached 15,000 readers in 4 months after being stuck at 500 without using AI at all. But before doing that, I made a lot of mistakes.
When I opened my blog I knew nothing. I did because I wanted to learn marketing and how I could get out there without doing adv.
At the beginning, I was publishing one article a day. I wasn't respecting any rule of copywriting, I wasn't doing any SEO, I did not have any strategy to make the blog more visible. Then one day I understood: publishing more is not the solution. I knew I need a strategy if I wanted to grow and get people's attention.
(To be clear, this first project of mine wasn't intended to monetize, but it created me a lot of opportunities.)
So I started to study, how positioning, SEO, keywords matching, research etc. worked. Guess what? After I applied those things, the blog passed from 100 readers per month to 500 readers per month.
then the shift...
I had the right direction, but I knew that if I wanted to have more visibility I had to do more than that, researching, planning and writing is extremely time consuming, that's why, to focus on the strategy, plan etc., I started collaborating with the first people that were already following the blog. People who found me through it.
We became 7. The strategy was in execution and every person was writing about their specific domain, covering from basic to more technical stuff around AI, XR, Cybersecurity, Robotics, and from there, within 4 months from all of these changes, Google boosted our website.
We passed from 500 readers per month to 15,000.
I couldn't believe my eyes.
fast forward 4 years later
To show you that it wasn't luck, also because algorithms change
My second project closed €13,200 in 2 months from the launch of a product.
To do that, I searched high-intent keywords that my potential buyers were typing into Google, YouTube and LLMs. All that visibility and strategy brought me this big deal in 2 months and still now is bringing me qualified leads every single month, receiving most of the traffic from LLMs.
(The last time I checked - July 2026 - the last 28 days, I had 1020+ AI citations - the number of times LLMs cite you in their answers.)
And this is for a complex topic like 3D configurators.