E-commerce brands offering customizable products struggled to let shoppers visualize selections in real-time. Most relied on static images or complex quoting processes, leading to low conversion and high returns.
SMBs, in particular, couldn't afford enterprise-level 3D solutions or teams of 3D developers.
The Vision
Democratizing 3D Commerce
I founded Eyedex to make interactive 3D and AR configurators accessible to every online store, allowing brands to sell customizable products with the confidence of big retailers.
The mission: Turn imagination into interaction, bridging the gap between product visualization, personalization, and purchase intent.
Team & Role
Building for SMBs
Customers: E-commerce brands, designers, and small manufacturers of customizable goods (furniture, sportswear, accessories).
My Role: Solo founder handling product strategy, technical architecture, sales, and delivery.
Team: Network of freelance 3D artists and developers on a project basis.
KPI
Real Business Impact
Build Time4–6 weeks per configurator
Client Impact3 new deals in first week post-launch
Sportswear Success357 custom jerseys sold in 45 days
Early TractionFirst sales within 2 weeks of launch
Designed a modular 3D configurator engine that integrates directly with client websites.
Used AI tools (Gemini & Claude) to accelerate code generation and logic planning.
Built a reusable template named Configurathor to serve as a low-cost, high-speed option for smaller clients.
Delivered end-to-end solutions — from concept to live deployment — within tight timelines.
Biggest Challenge: Coordinating asset delivery with clients and artists. Solution: Created a structured asset handoff checklist that reduced iteration time by ~40%.
Go-To-Market
Content-Led Growth
Focused on content marketing and live demonstrations as the primary acquisition channel.
Built a YouTube strategy showcasing demos to educate e-commerce owners about AR/3D value.
Distributed case studies and client results across LinkedIn and industry forums to drive inbound leads.
Result
Eyedex and Configurathor positioned me at the intersection of product innovation and technical execution in 3D commerce.
This venture strengthened my ability to translate complex technical requirements into market-ready products that deliver real business impact.