Scaling an AI Education Platform for 4,000+ Students
Problem
The Learning Experience Gap
AI education was booming, but most online academies suffered from fragmented user experiences, lack of actionable tracking, and low student completion rates.
Our team at ProAI aimed to build a learning platform that could deliver a complete master program experience — combining quality content, data-driven growth, and strong student engagement.
The Vision
Beyond One-Time Courses
The goal was to create a unified platform where learners could go beyond isolated courses and instead follow a structured AI master's journey.
By centralizing our content and personalizing the student experience, we wanted to increase engagement, improve conversion, and build long-term learning retention.
Team & Role
Cross-Functional Collaboration
End Users: Aspiring data scientists, developers, and professionals seeking upskilling in AI and ML.
My Role: Product Manager — bridging engineering, marketing, and sales to align platform features with growth and user satisfaction.
Team: 8 members including developers, designers, marketers, and sales specialists.
KPI
Platform Performance
4,000+ StudentsEnrolled across AI master programs
€85,000 RevenueGenerated during first Black Friday launch
60% Sales ConversionFrom discovery calls to paid students
90% Completion RateOf students completing their master programs
WordPressLearnDash LMSMailchimpMeta AdsGoogle Tag Manager
Execution
Building for Scale
Led the platform migration from a custom solution to LearnDash, enabling robust analytics and user segmentation.
Defined and prioritized the product roadmap to balance marketing integrations with student experience improvements.
Collaborated with marketing and sales to design data-driven launch campaigns, leveraging segmented funnels and retargeting.
Biggest Challenge: Balancing short-term launch demands with long-term platform scalability. Solution: Introduced a release roadmap that allowed the team to ship fast while planning infrastructure refactors in parallel.
Go-To-Market
Launch Strategy & Growth
Executed a two-week pre-launch campaign using email sequences, social proof, and free webinars.
Leveraged calls with prospects for high-conversion sales — achieving 60% close rates.
Introduced personalized onboarding to maintain a 90% master completion rate.
Result
ProAI became a profitable and data-driven AI education platform that combined high conversion with exceptional user satisfaction.
This experience strengthened my ability to manage cross-functional teams, deliver measurable growth, and translate technical platform improvements into tangible business results — skills I now apply to building and scaling 3D tech products.