Case studies

Three projects, one system.

Every one of these started with no audience and no budget for ads. What moved them was the same sequence every time: find where buyers are already searching, work out where I could realistically compete, then build the pages that get found and cited. Here is the work, and the numbers it produced.

15K
Monthly readers built from zero
€500K+
ARR scaled at ProAI
1,000+
AI citations in a 28-day window
8 yrs
Running the same playbook
01Founder, product and distribution2024 to today

Eyedex

From zero audience to €13,200 closed in two months, on search and video

I built a 3D product configurator in three months, then had to make people find it. No list, no brand, no ads. Search and YouTube did the work: the tutorials that answer what buyers type became the lead engine, and LLMs now cite the same pages back to them.

Search and AI visibilityContent-led growthFounder-led sales
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€13,200
Closed in 2 months from launch
02Product Manager, platform and go to market2021 to 2023

ProAI

The platform and the launches that took an AI academy to €500K+ ARR

I joined when it was the founder and me. I built the learning platform that served 4,000+ students, and I ran the launches on the other side of it. One of the first campaigns did €85K in seven days.

Product managementLaunch strategyFunnel conversion
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€500K+
ARR the company scaled to
03Founder and editor-in-chief2017 to 2021

Neuragate

Stuck at 500 readers for a year, then 15,000 a month in four

My first project, and the one where the system came from. Publishing more changed nothing. Positioning, search intent and an editorial team of seven changed everything, and that is still the sequence I run for clients today.

SEOEditorial systemsAudience building
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30x
Growth from 500 to 15,000 readers

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